The CharlesTea logo has been officially launched and it is looking fantastic! The period style logo is an echo of the Edwardian period of England and the time of British Empire.
The logo depicts the Thermopylae Clipper which was launched in 1868 built by Walter Hood for the Aberdeen White Star Line and designed by Bernard Weymouth. The origins of such a ship are closely aligned with the spirit of this great vessel. The Tea trade was an extensive and lucrative industry with the Thermopylae racing from Shanghai to London to deliver Chinese Tea to the eager English tea consumers.
The vessel is known for its speed and agility with her beating the Cutty Sark (a Clipper vessel that often raced the Thermopylae back to London for a premium price on their goods).
This small insight into the origins of the great clipper demonstrates the banner in which I wish to begin this brand. A passion for Tea infused with a belief that Tea needs to be transported around the world- to be enjoyed globally.
If you look closely- in the middle of the C you will see a symbol or a Chinese character rather. This character is pronounced as ‘Cha’ and means Tea in Chinese (Mandarin). It seems fitting as many of the origins of this Tea were from Plantations in China.
The History of Tea Trade is very rich and a love that I have truly awoke.
In coming days-we will look more into the History surrounding early export of Tea and how far the Art of Tea has really come.
CharlesTea: Beau CEO and Tea Lover